I was working on our database today, organizing our electronic files categories according to their legal need. We have eight beautiful little client files, all categorized to perfection. So pretty! I feel as though they are my children--I am so proud of them.
We pay per click, however, and the clicks can get pricey. For example, if you wanted to be at the top of the list when people search for "Los Angeles Personal Injury Lawyer" you'd have to pay about $15 per click. Fortunatley we're not in that area (haha..yet) but it can get crazy.
For example, our loan modification ad is hot. We get about 10 clicks per day, but they cost us approximately $5 per click. And we've only gotten about 7-8 inquires, with two people signing on for assistance. Every morning I check the balance and have to throw about $50 in the proverbial Adwords Fire. But, it is interesting to study the traffic to our site and see where people are coming from, as the analytics are very good.
Although I'm thrilled with of our eight files, everytime someone writes a check, it goes straight to advertising! It'll be a blog-worthy event when we get ahead of this prediciment. Will keep you posted. If anyone has tips on Google Adwords, please share!
For a business not to advertise is like winking at a girl in the dark.
You know what you are doing but no one else does.
~Stuart H. Britt