Tuesday, February 10, 2009

Linking Our Firm to the Universe

I've been digging through cyberspace looking for blogs about law firm marketing. We've looked into the traditional methods, but they can be quite expensive. As in, blow-our-entire-budget-for-the-next-six-months (assuming we don't get any clients) expensive.

Hence, the search. Thanks to a blog titled Law Firm Marketing, I was informed that we can put our firm on Google, Yahoo, Super Pages, Yellow Pages, Yelp, etc. for free as a simple business listing. Free is a very nice word. Thanks to Randy for the tips!

Another tip came from Larry Bodine's Law Marketing Blog, about how to utilize and clean up our LinkedIn pages. I'm not quite sure how effective LinkedIn is. Sometimes, I feel strange about asking people to be in my "network" if we haven't worked together for a long time, or I've only met them once or twice. It's a bit more formal than Facebook. Sometimes I'm dying to link with a fascinating person I've met only once, but I feel as though it's like asking someone out on a date! Sometimes even if I know the person well, I ponder, am I worthy? Does anyone know LinkedIn etiquette?

Good manners will open doors that the best education cannot.
~Clarence Thomas

1 comment:

Legal Marketer said...

Thanks for the kind words Elizabeth!
Regarding your Linked in question, I get requests all the time from past associates and colleagues from way back. I also request a lot of connections as well. I don't think it is a big deal to ask someone to connect to you. Don't be offended if the connection request never is approved, there are a lot of folks who never check there Linked In accounts (I used to never log in). By the way I just read an article that Linked has grown in size by something like 10% due to the economy.